Bringing 84 alumni together to celebrate 2020 graduates

The Opportunity:

When the pandemic hit in 2020, it proposed a new challenge for fundraising teams to retain and increase engagement, let alone ask for donations, during a financially and emotionally difficult time. They needed a reason to bring the community together and remind them of the power of music.

What I did:

• Proposed and led the curation of the virtual alumni orchestra to celebrate the 2020 graduates.

• Served as the point of contact for the 300 alumni the office reached out to to partake in this initiative.

• Recorded the click track to help the 84 alumni create recordings of their own parts to fit together.

• Collaborated closely with the marketing team to create the virtual presentation.

• Wrote and published an article showcasing the alumni orchestra and its purpose.

My Impact:

• 84 alumni across the globe participated in the virtual orchestra.

• Rekindled alumni relationships with the institution.

• Reached over 9K views on Youtube.